It’s no coincidence — insurance carriers who have always invested heavily on advertising to attract new insurance buyers are spending even more to do so this year, and are attracting more buyers with what can best be described as a very compelling “save money now” message.
Because the many differences between insurance policies are so difficult to evaluate, many consumers are too often enticed to prioritize lower premiums over the harder to discern quality of protection that is provided. Informed consumers should seek assistance to closely examine HOW cost reductions are being achieved. A reminder: although buying insurance coverage is not a lot different than other purchases, the axiom “you get what you pay for” usually only becomes apparent after a loss. While the “save money now” pitch has short term appeal, the real question is at what cost down the road?
My suggestion: rather than moving coverage to carriers whose central theme is “save money now”, first explore the many opportunities to make high quality insurance coverage more cost efficient. Professional risk advisors have a variety of strategies to help their clients structure quality insurance coverage that is also cost efficient. One of the most overlooked strategies we offer our clients is described in this link to a one page summary .